TT.

Digital experience · Higher education

Hi, I’m Tim.
Digital leader. Developer at heart.

I’m Head of Web and Digital Experience at Goldsmiths, University of London, with 10+ years in higher education. I combine hands-on web development expertise with experience leading technical and non-technical teams.

Explore my experience Connect on LinkedIn
Portrait of Tim Trodd
✳Based in
Bedford, England

A little about me

Digital leadership, grounded in technical experience.

I’ve spent more than a decade in higher education, progressing from hands-on web developer through senior and lead development roles into digital leadership. I know how websites are built because I’ve built them myself, and I understand the practical details of web development from the inside out.

I’ve led technical teams including web developers and UX designers, as well as non-technical teams across content, social media and CRM. That mix lets me connect strategy with delivery: in planning meetings, I can assess what’s feasible, what can be integrated, how much effort a build is likely to take, and what it may cost.

At Goldsmiths, I progressed from Web Development Manager to Head of Web and Digital Experience. Before that, I managed digital experience at Middlesex University and led web development at the University of Hertfordshire.

Hands-on web developmentTechnical & UX teamsContent, social & CRM teamsFeasibility, effort & cost10+ years in higher education

The work so far

Experience

More than a decade in higher education, leading web developers, UX designers, content, social media and CRM teams while staying close to technical delivery.

Jan 2023 — now

Current employer · role progression

Head of Web and Digital Experience

Previously: Web Development Manager

Goldsmiths, University of London · London

  • Lead the development of the university website and associated microsites across the full delivery cycle, from planning through development and testing.
  • Develop responsive designs, templates and widgets for the Terminalfour (T4) content management system.
2022 — 2023

Digital Experience Manager

Middlesex University · London

  • Led digital experience across the university’s main websites and staff and student portals, covering infrastructure, design, development, content and user experience.
  • Managed design, content and development delivery teams, using research, competitive analysis and user testing to inform experience decisions.
  • Introduced personalisation to the website and contributed to an £850k web transformation programme.
2015 — 2022

Lead Web Developer

University of Hertfordshire · Hatfield

  • Led development for the university website and microsites, including responsive CMS templates and front-end features.
  • Built integrations with social media and CRM platforms, supported analytics and provided technical guidance to users.
2014 — 2015

E-learning Technologist

Bedford College · Bedford

Supported the use of technology in teaching, specialising in Moodle, PHP and SQL development, implementation, training and VLE administration.

2013 — 2014

Graduate Business Development Officer

University of Hertfordshire · Hatfield

Worked with business development, CRM administration, reporting, user training and internal web content.

Foundations

Education

BSc Information Technology

University of Hertfordshire

2009 — 2012
2:1

When I’m not at work

Outside work

Family days out, good food, a film, or a pub garden. I also enjoy keeping active and following the football.

Good food

Steak, sushi and a vindaloo.

Sport

MK Dons, Spurs, boxing and rugby.

Downtime

Cinema, dining out and days with the family.